Sslr

SSLR is a clothing brand that specializes in stylish and comfortable Hawaiian shirts for men. The brand offers a wide selection of aloha shirts in various colors and prints, ranging from understated solids to bold floral patterns.

About Sslr

Sslr is a menswear brand specializing in high-quality Hawaiian shirts and casual apparel for men. Founded in 2005 in Honolulu, Hawaii, Sslr aims to capture authentic Hawaiian style with a modern twist.

The brand is known for its vibrant Hawaiian print shirts that feature details like coconut buttons and unique liner prints. Sslr designs its own prints locally, drawing inspiration from tropical motifs like hibiscus flowers, palm trees and ocean waves in bold colors. The tailored fit reimagines the classic Hawaiian shirt in a streamlined silhouette.

In addition to the signature Hawaiian shirts, Sslr offers tees, tanks, swim trunks, shorts, pants and outerwear for a complete head-to-toe Aloha look. The clothes are designed to be perfect for tropical vacations, pool parties, beach days and island life.

Sslr prides itself on quality construction and soft, lightweight fabrics like rayon, linen and cotton that are breathable in the heat. All products are carefully made in Honolulu by expert local artisans.

The brand has an aesthetic that is simultaneously retro and modern with vintage postcard-inspired prints and contemporary fits. Sslr captures easygoing Hawaiian vacay vibes with a dash of mainland style.

Beyond menswear, Sslr has expanded into a full lifestyle brand that also includes women’s and kids’ apparel. The mission is to share Hawaiian culture and spread the spirit of aloha through clothing made for the whole family.

Sslr Trendding Products

SSLR Pack Hawaiian Shirt for Men Flamingo Short Sleeve Casual Button Down Shirts Summer Beach Shirt

Our mens hawaiian shirts features an eye-catching pink flamingo and tropical plant prints that are sure to turn heads. Made of 100% polyester, the fabric is light, soft, and quick-drying, making it ideal for those hot summer days. A bright pink flamingo and tropical print make this hawaiian shirt for men stand out in style. This flamingo hawaiian shirt for men is the perfect summer companion for those looking to rock a beach vibe.

SSLR Flannel Shirts for Men, Long Sleeve Button Down Shirt Lightweight Plaid Brushed Casual

  • Your everyday wardrobe hero, a laidback staple and an all-season must-have flannel shirt for men: Ever versatile, ultra-comfortable and perfect for layering, our flannel shirt for men, with its fuss-free design and understated aesthetic, is guaranteed to become one of those wardrobe staples that you’ll reach for time and again. Comfortable, stylish and aesthetic, our flannel shirt for men is sure to make a regular appearance in your wardrobe rotation.

SSLR Flannel Shirt for Men, Long Sleeve Button Down Shirt Plaid Casual

  • Your everyday wardrobe hero, a laidback staple and an fall-and-winter season must-have: Ever versatile, ultra-comfortable and perfect for layering, this flannel shirt for men, with its fuss-free design and understated aesthetic, is guaranteed to become one of those wardrobe staples that you’ll reach for time and again

SSLR Men's Casual Button Down Shirts Regular-Fit 100% Cotton Printed Short Sleeve Shirts for Men

  • 100% Cotton
  • Imported
  • Button closure
  • Machine Wash

SSLR Mens Swim Trunks Quick Dry Swim Shorts with Mesh Lining Swimwear Hawaiian Bathing Suits

  • 100% Polyester
  • Polyester lining
  • Elastic closure

SSLR Mens Hawaiian Shirts Suits Causal Button Down Short Sleeve Shirts Suits for Men

  • 98% Cotton, 2% Spandex
  • Imported
  • Adjustable,Button closure
  • Machine Wash

Why Choose Sslr

High-Quality Materials

Sslr uses only the best quality, comfortable fabrics for its products. The lightweight rayon, cotton, and linen materials keep you cool while looking sharp. Compared to cheaper Hawaiian shirts, Sslr's fabrics are soft, breathable, and built to last.

Unique, Vibrant Prints

Sslr designs all its own Hawaiian-inspired prints locally in Hawaii. They feature signature tropical motifs like palm trees, flowers, and ocean waves in bolder colors than typical Hawaiian prints. The designs pop while still capturing an authentic island vibe.

Tailored, Modern Fits

Unlike loud, oversized tourist shirts, Sslr's Hawaiian shirts boast a tailored, slim fit. The modern silhouettes of the camp collar dress shirts and lined jackets are refined yet relaxed. The fits are on-trend while remaining comfortable in the island heat.

Ethical Production

All Sslr products are proudly made in Honolulu, Hawaii using local expert sewers and tailors. By producing ethically in Hawaii, Sslr supports Hawaiian culture and artisans. The brand's small-batch production ensures quality.

Complete Lifestyle Brand

Sslr has expanded beyond aloha shirts to offer a full lifestyle lineup. The product range includes tees, tanks, swim trunks, shorts, pants, and outerwear so you can completely outfit yourself for an island vacation or pool party!

Family-Focused

Beyond menswear, Sslr also offers Hawaiian-inspired women's and children's apparel. The family friendly brand wants to share Hawaiian culture and their passion for island style with your whole ohana (family)!

Customer Reviews

As an accountant who often has to wear dress shirts to the office, I'm always on the hunt for shirts that look sharp but don't sacrifice comfort. Most dress shirts are just too stiff and restrictive for my liking. So I was thrilled when I discovered Sslr's dress shirts. The fabric has a nice lightweight, breathable feel to it unlike the suffocating cotton blends in traditional dress shirts. The contemporary slim cut also removes excess fabric while still allowing free range of motion. I'm especially a fan of Sslr's unique prints which add an eye-catching element while remaining office-appropriate. The Hawaiian floral patterns and ocean wave designs make me feel like I'm on a tropical vacation even when sitting in a boring meeting! Overall, Sslr delivers dress shirts with the ideal blend of style, comfort, and uniqueness that I've been searching for. Definitely worth the purchase.
John Smith
John Smith
As a fashion blogger always looking for the next big thing, I'm obsessed with Sslr's Hawaiian-inspired style! Their women's collection captures effortless vacation vibes. The fabrics have the perfect amount of stretch and featherlight feel to keep you cool in the summer heat. One of my favorite pieces is the hibiscus print mini dress - it's so soft and the pink and yellow floral pattern is to-die-for. I style it with wedges for a daytime look then swap in strappy heels for night. Another winning pick is the ocean wave button down - the oversized fit paired with distressed denim shorts creates a model-off-duty vibe. If you want to feel like you're in the Bahamas no matter where you are, Sslr's womenswear is a must! The quality and designs are unmatched.
Sarah Davis
Sarah Davis
As someone who spends a ton of time outdoors camping, hiking, and fishing, I need clothing that can withstand the elements while keeping me cool and comfortable. Many "performance" shirts end up feeling stiff, but Sslr's menswear is perfect for active lifestyles. The lightweight cotton and linen materials hold up to wear and tear but feel soft against the skin. I especially appreciate the UV protection since I'm often outside all day - no sunburns for me! The relaxed fits allow plenty of room for maneuvering without drowning me in excess fabric. And the fun tropical prints remind me of carefree vacations while I'm out enjoying nature. Sslr quickly became my go-to for durable, breathable menswear I can move freely in. Five stars!
James Wilson
James Wilson
As a busy mom of three kids, I don't have a ton of time to shop for myself. That's why I love Sslr! Their collection of womenswear makes it so easy for me to look stylish while keeping up with my little ones. The stretchy fabrics, loose fits, and easy slip-on styles allow me to comfortably bend, stretch, and run around all day. When it's time to get the kids ready for school in the morning, I just throw on a flowy Sslr dress or tee and I'm good to go. The vibrant prints also make me feel fun and playful. I especially love matching with my daughter in the floral mommy-and-me outfits! Sslr gives me effortless style I can move in and keeps me feeling young. I don't know how I managed before finding this brand.
Amy Williams
Amy Williams
As someone who travels frequently, living out of a suitcase, I'm very particular about my clothing - it needs to be lightweight, packable, wrinkle-resistant, and quick-drying. Many typical travel shirts are made from unflattering tech materials, but I love that Sslr uses soft natural fabrics like linen in their menswear line. The linen shirts barely wrinkle so I can pack them tightly and they still look crisp when I arrive at my destination. The moisture-wicking qualities also mean the shirts dry in a flash if they get wet during water activities. And they hold up well through repeated wear and washes. Just as important, the tailored fits and cool Hawaiian prints make me feel sharp rather than schlubby. Sslr delivers everything I want in quality, packable travel shirts. They've become indispensable in my luggage rotation.
Mark Brown
Mark Brown

Blogs & News

FAQ

Sslr uses high-quality, lightweight fabrics like rayon, linen, and cotton in their shirts and apparel. These breathable materials keep wearers cool and comfortable.

All Sslr products are proudly made in Honolulu, Hawaii by expert local artisans. This allows for ethical, small-batch production.

Unlike bulky traditional Hawaiian shirts, Sslr’s shirts have a tailored, slim, modern fit. But they remain loose enough for comfort and movement.

Yes, Sslr has expanded into a full lifestyle brand that offers shirts, pants, swimwear, and accessories for men, women, and kids.

Sslr provides detailed size charts on their website to help you find your ideal fit. Sizes range from XS-5XL.

For orders within the US, shipping takes between 3-7 business days. International shipping time varies.

If you are not satisfied, Sslr accepts returns and exchanges on unworn products within 30 days of delivery for a full refund.

While Hawaiian shirts are their specialty, Sslr also offers solid colors and modern graphic prints beyond typical Hawaiian themes.

Yes, Sslr uses soft, lightweight fabrics designed to be gentle on skin for all-day comfort.

Sslr securely accepts Visa, Mastercard, American Express, PayPal, and Amazon Payments on their website.

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